Will SEO work for my practice?
How do I know I will receive traffic to my website?
all depends on whether or not people are looking for
you in the search engines. How can we tell? By
searching through the keyword traffic databases, we
can discover all the keyword combinations people are
typing into the search engines when looking for your
business. The keyword traffic databases will also
tell us which keywords are popular and which
keywords are not. Therefore, we can pin-point the
exact keywords that are driving the most traffic in
the search engines. We will optimize your website
for those keywords to ensure you get the most
Selecting the right keywords for your website is
CRUCIAL to the success of your SEO campaign. Please
read below to learn more about choosing the right
keywords for your website.
How do we determine the good keywords
(the ones generating the most traffic) from the bad
keywords (the ones that generate the least traffic)?
Example #1: “Boston
plastic surgery” verses “Boston face lift”
Although these keyword phrases are very relevant
search terms for a plastic surgeon in Boston, they
do not carry the same weight. Why? Because,
according to search statistics taken from the top 10
“Boston plastic surgery”
is forecasted to receive 210 queries next month,
“Boston face lift” is
forecasted to receive 0 (zero) queries next month!
Other keywords with very few predicted queries are
“Boston rhinoplasty” and “Boston liposuction”.
Example #2: "Beverly Hills
face lift" verses "face lift Beverly Hills"
Although these phrases contain the exact same
keywords, they do not carry the same weight. Why?
“Beverly Hills face
lift” is forecasted to receive 1290 queries next
“face lift Beverly
Hills” is forecasted to receive only 450
These figures tell us that more customers are typing
in the keyword combination "Beverly Hills face
lift". This may seem like a small, insignificant
factor, but it can make all the difference to the
amount of traffic you receive from a Search Engine
Other examples like this are:
plastic surgery” is forecasted to receive 840
queries next month
Orange County” is forecasted to receive 150 queries
botox” is forecasted to receive 2040 queries next
Hills” is forecasted to receive 450 queries next
Example #3: Beverly
Hills specific keywords verses Orange County
Demographics can reveal stronger keyword markets
from weaker keyword markets. When comparing
forecasted traffic for regionally specific keywords,
it becomes very obvious that Beverly Hills is a much
stronger market than Orange County or Newport Beach,
as shown below:
beverly hills plastic surgery 2730
beverly hills plastic surgeon 1890 beverly hills botox 2040
orange county plastic surgery 840
orange county plastic surgeon 1200
orange county botox 1410
newport beach plastic surgery 210
newport beach plastic surgeon 60
newport beach botox 90
SOLUTION: Relevant keywords are not enough!
Your keywords have to be researched thoroughly to
make sure you select the keywords and keyword
phrases your customers are using when searching
online. To generate the most amount of targeted
customers to your web site, we must select keywords
that are driving the most amount of traffic.
Effective keyword research is the foundation for a
successful search engine optimization program.
Note: All figures
above are taken from statistics reported from SEO
industry standard keyword research tools. All
numeric predictions are based on data from previous
months’ search trends in the top 10 major search