Search Engine Optimization - Program Details                                 [back]

There are two parts to a healthy search engine optimization program:

• Part 1 is the optimization of your web pages to make them more search-engine friendly

• Part 2 is the ongoing monthly maintenance to maintain top placement in the search engines above your competitors.

One of our Search Engine Specialists (SES) will be assigned to work directly with you on your SEO campaign. Below is an outline of the steps we take for each SEO campaign:

Step 1) Keyword Research and Analysis
Your SES will work with you to determine the most popular and most relevant keywords/phrases for your campaign. Your SES will research the Internet to make sure we have a list of the most popular keywords that are being used in the search engines. Keyword Research enables us to strategically position your website in front of as many targeted customers as possible and maximize your exposure on the Internet. Click here to learn more.

Step 2) Website Review
Once we have a list of selected keywords, your SES will review your website to determine areas that may need more content to support the selected keywords. Your SES and other SEO experts from our team will look for keyword frequency, web site titles, link popularity, meta-tags, and page content. We may need to add more keyword-rich content or edit the existing content. The content on your web pages are an important part of the optimization of your website.

Step 3) Link Popularity Review
Your SES will run a report in the search engines to see how many links are on the Internet that link back to your website. These are called 'back-links'. The more relevant links to your website, the better your rankings will be in the search engines. We will create or exchange links with other related sites that have high link popularity. This will improve your sites' link popularity and thus boost your position in the search engines.

Step 4) Baseline Ranking Report
Your SES will run a Baseline Ranking Report with your selected keywords. This report will document your current rankings in the search engines before we begin optimization. This BRR will be reviewed with you by your SES. Using Ranking Reports like this, we can track the 'before and after' results of the SEO campaign.

Step 5) Web Page Optimization 
Your web pages will be optimized for your selected keywords. Web pages will be optimized to meet a list of criteria (called algorithms) set forth by each individual search engine. Our SEO experts will optimize your existing web pages or build new pages for your site. Content will be added or edited on your web pages. Meta-tags and other HTML codes will be edited, as needed. Upon your approval of the new web page content, the new web pages will be uploaded to your web site. 

Step 6) Web Page Submissions
Once uploaded, your web site will be hand submitted to the major search engines and directories for indexing. Many search engines and directories do not charge a fee to submit your web pages, therefore we often refer to them as "Free Submissions". However, other search engines charge a fee to submit your pages. These are called "Paid Inclusions Submissions", (see lists below). Our SEO experts will recommend which Paid Inclusion programs will benefit your SEO campaign. Some Paid Inclusion programs are optional.

Step 7) Monthly Maintenance and Link Building
A combination of research, optimization, submissions, link popularity and maintenance is the driving force to consistent, improved rankings in the search engines. It is not enough to do one without the other. In an ongoing effort each month, our SEO experts will monitor your listings and modify the codes on your web pages, when necessary. These modifications are done to keep your listings above your competition as best as possible. 

We will also continue to add and build links to increase your link popularity in the engines, which will boost your listings. Any time we modify your web pages, or create a new link, we must resubmit those web pages. This combination of maintenance ensures continuous top placement in the engines, our ultimate goal. Click here to learn more.

Step 8) Monthly Ranking Reports
Once a month, your SES will email you a Ranking Report so you can monitor the results of your SEO campaign and watch your listings increase in the search engines. Each month, your Ranking Report will be reviewed by our SEO team to identify areas for improvement. Maintenance will be performed as needed to ensure maximum top rankings in all the major search engines and directories.
 

Call us today, we are happy to answer your questions.
1-877-239-9545

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